Q: With the merging of mediums or changes in mediums, like new media, what effect does this have on culture? or does the culture change the medium?
A: New media is affected by the people, institutions and groups that interact and create the advancements in technology and make remediation possible. It is definitely the citizens in the said culture that influence the medium. Without a demand for reality, the tactic of using media to convey reality would remain a figment of our wildest imaginations. Only when people in society take the initiative to bring the viewers a real experience did the possibilities of combining and changing media skyrocket exponentially.
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