Monday, July 13, 2009

Response to Megan's Q

Q: According to Hampe, if you turn off the sound and can understand what's going on you have strong visual evidence, does this mean that sound evidence is unimportant or maybe even weakens your message?

A: Sound is a vital player in any motion picture or footage. If anything, audio enhances the meaning of a silent film. Yet, if a documentary or video can stand alone without the sound, the filmmaker has taken an extra step that isn't necessarily useful to the viewers. I think that in this generation, where our attention span is limited to 6 seconds of newspaper reading, it is ALL about the sound that we hear on TV that captures our attention. In order for a video to be meaningful, the audience must DRAW meaning out of it. The work itself cannot stand alone as meaningful if nobody pays enough attention or makes the effort to watch a movie without sound.

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